Amazon has launched it’s premium service as Amazon Prime , service which flipkart is offering since 2014 as Flipkart First. Users can start with free 60 day trial. If you sign up now, it will cost you ₹499 for a year after the trial period ends, otherwise it will cost you ₹999 for a year.
It is not known till what time this , introductory offer is valid.
If you are wondering what Amazon Prime includes in India, you may be in for disappointment. As of now, Prime comes with unlimited one-day and two-day delivery with no minimum order size and early access to some deals on Amazon, as well as some Prime-members only deals. Other benefits available to Amazon Prime members in the US like Amazon Video and Amazon Music – the shopping giant’s video and music streaming services respectively – are not available in the country yet, though Amazon says the former “is coming”.
The membership wouldn’t mean that the users would be able to get anything in one or two days. Only the items with the Amazon Prime logo listed beside them would be included.Charges for the fast delivery services from Amazon are ₹49 for a two-day delivery and ₹99 for the next day delivery on an average. Given that, the deal seems very lucrative. It also offers the customers to get same day delivery for ₹50 instead of ₹150.
Amazon Prime costs $99 (approximately Rs. 6,700) per year in the US, which makes the India offering a relative bargain, though US subscribers also enjoy other features like access to over a million e-books via Kindle Owners’ Lending Library, and free unlimited photo storage, in addition to Music and Video. It is a steal deal for Indian buyers.
Amazon rival Flipkart offers Flipkart First at Rs. 500 per year, which provides similar benefits like free in-a-day delivery, early access to deals, and special member-only deals, but the service hasn’t evolved much since it was launched in 2014. With Video, Amazon will steal a march over its rival, so it will be interesting to see how Flipkart responds to this move.
Amazon is not launching their content service which includes Amazon Video and Amazon Music. Although the company said that the video streaming is coming soon. Amazon Prime Video includes shows such as Mr. Robot and The Man In The High Castle. Reports suggest that the company will be investing a huge sum of $300 million for the original Prime video content in India.
Amazon Prime delivery benefits will be available to customers in 20 cities across India. For deliveries to cities not yet eligible for one-day or two-day delivery, members will receive free delivery with no minimum purchase.
Last but not the least, Amazon Prime Membership is offering early access to the lightning deals on Amazon.in and Some exclusive deals only for Prime users.
Source : Amazon