Snapchat is basically popular for its feature “Stories”, where people can post any snap or video which will stay on their page for 24 hours and then it goes away after that. People got hooked to this feature as they loved the idea of love texting and image sharing and it would stay three for only 24 hours.
Instagram, massive photo and video sharing application now sees an opportunity in this “24 hour concept”, introducing an update which exactly replicates Snapchat’ Stories. But, in addition to 24 hour duration, people can actually select who can view they story and personalize according to their needs, which is not available in Snapchat.
If your account is private, only people in your account or those you have shared with will be able to check your story. This feature allows you to keep creeps away from stalking you. You can even post a particular part of your story as well, features that are not available in Snapchat as of now.
Instagram Stories have all the fancy drawing features you’d find on Snapchat, but less buttons and options to get in the way of actually sharing your photos – like the very first version of Snapchat back in the day. To reduce confusion Stories focuses on obvious, labeled buttons instead of swipes and offers information on where you are exactly in the app right now. There’s always context for what you’re looking at and where to go next, something that’s frequently lost in Snapchat. Instagram has an explicit ‘Send Message’ button that helps guide the way – all of these simple things add up to an experience that’s far more enjoyable.
With almost 300 million users daily and now 250 million users on its Direct messaging feature, Instagram can hope to steal more customers from Snapchat, because it is completing the twin objective in a single application. Looks like it is a win-win situation for Instagram this time.